Archive for the 'Marketing Tools' Category

Slow market? Turn to technology

As homes stay on the market longer and longer, with more and more of them for buyers to choose from, a growing number of agents aren’t merely getting property details into the Realtor multiple-listing system and hoping for the best. All the technological advances made during the housing boom years - when […]

Create flyers on Facebook

Facebook recently added the ability for anyone to create flyers which is accessible under the advertise link at the bottom of any Facebook page. After creating the flyer, the first thing anyone should do is to check out the cost per impression(CPM). Basically, your flyer gets serverd up in the inventory for the targeted […]

Trulia comes to help the realtors

Trulia really didn’t show much love to the realtors. Instead the brokers receive most of the attention and tools to market their business. Trulia had offered very little marketing tools to the real estate agents, of course, Trulia Voices is a wonderful way to communicate with potential buyers or sellers but most of the people […]

Vflyer, the online real estate ads generator

A week ago, Vflyer has launched a service called WatermarkPlus. The service lets you add you own graphics to any image you upload to the site. You can add graphic and text elements to your pictures using an easy 3-step process. The nice part is that no registration is required, just upload the picture, […]

HotPads.com, the apartment and rental home search engine

Hotpads.com is back with a slightly different design. The site has not changed all that much and the interface is still a little too cartoony for my tastes. The icons, while visually interesting, consume way too much screen real estate on a map search and make the search experience a little clumsy in my opinion.
Here’s […]

Zillow EZAds, a good way to advertise yourself and your listings

Zillow.com has launched ‘Zillow EZ Ads’, a self-service way for agents, other professionals and home sellers to buy ads on Zillow map pages for specific ZIP code searches. In case you missed my previous articles on Zillow, here is a short summary: Zillow.com is an online real estate service dedicated to helping you get an […]

Popular heatmap mashup Neighboroo rolled out a new update

Neighboroo has added new features to their website yesterday. The new release has a design improvement as well. With these new updates, Neighboroo adds property data (sales prices, real estate values) from Trulia, real time market activity from Altos Research and neighborhood video from Turnhere..
The real estate map provided by them is very complex, […]

vFlyers Lets You Put Listings on Your Blog

vFlyer, the classified listings service, released a new widget service to its members today that allow you to take your v-Flyer-hosted listings with you anywhere, including your blog.
vFlyer’s widget editor lets you customize either horizontal or vertical galleries, or if you have lots of listings you can create a scrolling display of images. You can […]

Trulia Real Estate Milestone

Trulia announced two days that it has closed a deal with Realogy Corporation, the parent company of Century 21, Coldwell Banker and ERA, to upload more than 500,000 of its affiliates’ listings to its database. Realogy also has inked a similar deal with Google Base.
Consumers will now be able to easily search and find […]

The ‘YouTubing’ of real estate

Nearly 80 percent of home buyers start their search on the Internet - soon they’ll have more to look at.
On its Web site, the Peninsula on Indian River Bay development in Delaware has begun using high-quality, television news-style presentation to sell homes. On the site, viewers take interactive tours of the property, led by two […]

So is mobile house hunting viable?

Being mobile=2007 year, being mobile=the opportunities are endless.
House hunting seems to me to be an inherently mobile activity but as yet all of the house hunting options we have require you to root yourself in front of the computer and therefore being less productive. This strikes me as a pretty large disconnect, especially as the […]

HouseMath 2.0 helps you calculate the costs of home ownership.

HouseMath 2.0 lets you calculate all the costs associated with your new purchase and gives you a true monthly cost of owning your new home.
Online property searches are evolving quickly and are morphing away from simply displaying listings on a map. Adding the proper context to the data, like Trulia’s heat maps or Oodle’s Index […]

How to create a beautiful Craigslist listing

As many other realtors, all my listings are posted on Craigslist weekly. Even though I think Craigslist is an amazing free way of getting more exposure for my listings, I find it time consuming to get a listings up on the website, and without even having a nice design applied to it.
So, after some research, […]

How to add multimedia content to a real estate web site

Macromedia Flash can be a great way to add some life to your otherwise static page. In the past, you would have to learn to code Flash by yourself, and tackle a fairly steep learning curve. This is no longer the case, thankfully - as there are many sites out there that can crank out […]

Top 5 gadgets for Realtors

The other day I was thinking about how much the technology has changed over the years and how productive a realtor has become these days. So, I decided to write about the 5 most important gadgets in a realtor’s life. It might not apply to everybody nor be the most complete, but in my opinion […]

Trulia.com and Housingmaps.com: Two websites where our listings can get more exposure

HousingMaps.com is a Web site that collects real estate listings from Craigslist and displays them graphically on a map, basically giving you a visual to look at houses for sale or rooms for rent in your area. I found this tool very useful on finding listings that are not in MLS and have less […]

Great tool for searching listings on Craigslist based on photos

For all of you that are using Craigslist for your home searches, I found a great tool, called Listpic, that let’s you navigate through craiglist’s postings using the thumbnail images associated with each listing. Listpic can be very useful to realtors or investors as well, since a lot of Sale by Owner properties are listed […]