Absolutely amazing what people can do with a computer and a little "imagination". Reading some of my favorite blogs, I came across an interesting article on how a real estate agent in Orlando created a video full half-naked female models and posts it on youtube with the following question: can sex sell real estate?
Here comes the twisted part, this agent is a private contractor, responsible for all of his own marketing so basically, he can advertise himself the way he wants it. Apparently, his broker found out about the video circulating on youtube and he is asked to remove the video or simply to resign.
Now, there are at least two-three separate issues here:
1. Do you think that sex can really help you in your sales profession, regardless of the industry you work in?
2. Has the broker's image being damaged because of this extravagant way of advertisement?
3. Does the broker have the right to ask for the video to be removed, especially since the agent is responsible for his own marketing?
Let me start with my opinion before I hear yours
1. Simply, yes, it does. It's unfortunate, but the world we live in is far from perfect and humans are still just humans and I'm just gonna leave it at that.
2. In a way, yes, the broker's image has been affected, but to a certain extent. I'm sure people can distinct a private contractor and a full time employee with the brokerage firm.
3. Well, here is the tricky part. In a way it does have the right, but in the same time, the agent is responsible for his own marketing, so wouldn't you want your realtor to be innovative and bring more business?!
What do you think?
I will post the video, but the video is NSFW(Not Safe For Work), so please be aware of this and handle it properly.
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