According to specialists, here are ten homes for sale for every motivated, qualified buyer.
So what should your realtor do to make sure that your property is the one in ten that will sell this month? For start, they should do as much advertising as they can.
For our @properties we’re doing signs for each listing and custom signs for multi-unit developments, custom fliers and brochures, floor plans, virtual tours and advertising on websites such as Craigslist or Realtor.com.
It goes without saying that the homes are priced right according to the market value and staged to encourage buyers to move themselves in mentally.
Where am I going with all of this? I’m trying to get to the point where most realtors or brokers skip the most important part in a listing: the Listing Photos, the digital photos.
An MLS listing can have up to six photos, but many have only one — or none. A flier can have even more pictures, and a simple Web page can feature photos of everything that matters in the home. Photography hasn’t been expensive in the last 20 years, and digital photography is virtually free.
But there is a right way and a wrong way to do everything. Good real estate photos should be taken with the widest-angle lens you can lay hands on. And while multiple mega-pixels sell cameras, for a real estate photo to be useful it needs to be a small file size: 640 x 480 pixels is perfect. Fill the frame, showing what’s important, omitting what isn’t, and be sure to work with plenty of light.
Virtual tours draw eyes on real estate websites. People will watch videos, and will try to picture the house as they are physically in there. Nothing sells the buyer’s imagination on a home like a wealth of big, colorful, richly detailed photographs.
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